September 13, 2023
Los Angeles Times - Groundbreaking design is a start-to-finish process. Goodfight is rigor you can feel
There’s a moment in 2002’s “The Hot Chick” that I return to often: Adam Sandler’s Mambuza Bongo Guy hanging out in the antique store, showing Anna Faris all the neat stuff on sale. There’s a little wooden flute, a model of the prison on Robben Island that held Nelson Mandela (the film’s humor has aged like unrefrigerated milk). And with each item, Bongo Guy points out to his customer that it has an especially useful compartment, punctuating each demonstration with the phrase “You can put your weed in there.”
It’s a really silly thing to have bouncing around in your head for more than a decade, but it’s a line that comes back to me every time I come across a garment that has an especially clever pocket or zipper or flapped-over stash spot. And as Goodfight creative director Julia Chu was showing me the Terminal shirt, which is an oxford-cloth button-down with a oxford-cloth fishing vest sewn on top, it happened again. When she dug her hand into the space between the vest and the shirt, revealing four gargantuan pockets in addition to the gear-sized ones on the front and back, Adam Sandler’s voice floated into my head telling me exactly what I could do with it. [read more]